group coaching
done together, out loud, finally
the money work nobody taught us
Somewhere along the way you learned that money is private. That you handle it alone, quietly, and you certainly do not talk about the shame, the secret spending, the fear that shows up at 2am. So the beliefs you inherited stayed exactly where beliefs grow best: in the dark.
The Ananda Project is eight weeks of guided inner work on your relationship with money, done in a small circle of women walking the same road. Not a finance class. Not a budgeting bootcamp. The deep work underneath all of that, which is where the real change has been waiting.
Ananda is the Sanskrit word for bliss. That is not an accident.
HELD, GUIDED, AND SHARED
eight weeks of inner money work
Eight weekly live group sessions. Small by design, so every voice fits. Each week moves you through one step of the arc, from COMMITTED to IGNITED.
The full inner curriculum. Your uncensored money story, the beliefs you inherited, the patterns you trace back to their roots, the identity you release, and the one you decide on instead.
Ritual and embodiment practices. In the final weeks you build the daily practices that keep the new beliefs alive after the program ends, matched to your archetype and your life.
A curated circle. The waitlist form exists so each cohort is assembled with intention: women in compatible seasons of life, ready for the same depth.
One thing to be clear about: this program is inner work only, on purpose. We do not build budgets or financial plans here.
That focus is exactly why it goes as deep as it does.
FROM COMMITTED TO IGNITED
one step each week, together
Each week is one movement in a single arc: you commit to the work, you tell the uncensored version of your money story, you claim what is actually yours, you trace your patterns to where they began, you release what was never yours to carry, you decide who you are becoming, you embody it through daily ritual, and you ignite it with a declaration in front of women who watched you change.
Sessions are live, weekly, and about an hour. You will get the schedule before enrollment opens, and the waitlist form asks what times work for you so cohorts can be scheduled humanely.
the stories under your spending
THIS IS WHERE WE DIG
The rule you absorbed at your childhood kitchen table that still runs your checkout decisions. The guilt that arrives with every purchase, or the fear that arrives with every non-purchase. The invisible ceiling on what you allow yourself to earn, want, or keep. The way you talk to yourself after looking at your bank balance. The difference between the money story you inherited and the one you would actually choose.
If reading that list made something in your chest recognize itself, you are the person this was built for.
five sessions, zero budgets
YOUR PACE. YOUR JOY.
here's what's inside:
Session 1: Reframing
Every dollar is a seed. Learn the spend-versus-invest reframe that changes how you see every transaction, starting today.
Session 2: Recalibrating
Uncover the real emotional needs driving your patterns, mindless spending AND fearful under-spending, and learn healthier ways to meet them.
Session 3: Reflecting
Turn off autopilot at the three moments that matter: before, during, and after every purchase. No tracking required, just awareness that becomes automatic.
Session 4: Realigning
The eye-opener. Audit last month's spending against your true values and find the dollars flowing to things you don't even care about. You might finish this session with money you didn't know you had.
Session 5: Repatterning
Install your money rituals, including the 20-minute Weekly Money Ritual that replaces budgeting forever.
PLUS these bonuses:
The Joyful Spending Workbook: exercises for every session.
The 30-Day Joyful Spending Journal: three minutes a day to make the change stick, with a ritual tracker built in.
The Joyful Spending Activation: a guided meditation to rewire your relationship with spending at the deepest level.
The "Meeting the Need" Swap List: common emotional triggers paired with non-spending ways to meet the real need.
Printable Affirmation Cards: eight cards to keep wherever your money lives.
over $350 in value
Yours For Only $47!
this is for you if...
you're ready to show up for yourself and other women
This is for you if you know your money struggles are not really about math. If doing this work alongside other women sounds like relief, not exposure. If you can show up live for eight weeks and be honest when it is your turn to speak.
It is not for you if what you want right now is a financial plan, a budget, or tactical advice. That work matters, and it has its own home here: The Expansion Map for the audit, or Wealth Begins Within® for the full build. And if group settings genuinely are not your thing, Wealth Begins Within® holds the same depth privately too.
why join the waitlist
THREE HONEST REASONS
Founders pricing goes to the waitlist first. The first cohort enrolls at the lowest price this program will ever be, and waitlist members hear before anyone else.
Seats are limited on purpose. A circle only works when it is small. When the cohort fills, enrollment closes until the next one.
The waitlist costs zip and commits you to nothing. It is a hand raised, not a contract signed. You decide for real when enrollment opens.
THE LOWEST IT WILL EVER BE
founders pricing, first cohort only
The founding cohort enrolls at $1,497 paid in full, or 2 payments of $797.
Future cohorts will be priced higher, and that is a promise, not a marketing line: founding members take a chance on the first running of something, and the price honors that.
Eight weeks of live guided work, a curated circle, and the ritual toolkit you leave with. Waitlist members receive enrollment details and payment options before the doors open publicly.
from spreadsheets to something deeper
why this exists
For most of my career I believed money was a numbers problem, and I was exceptionally good at numbers: finance degrees, a CFO title for thirteen years, the whole resume.
Then I noticed the thing the resume could not explain.
I had reached every milestone, become the first millionaire in my family tree, and my relationship with money still needed healing that no spreadsheet could touch. The inner work changed that.
The Ananda Project exists so you do not have to find that work alone, the hard way, like I did.
Frequently Asked Questions
WHAT YOU MIGHT BE WONDERING
When does the first cohort start?
Second half of 2026. Dates will go to the waitlist first. Joining the list is how you find out early.
Does joining the waitlist obligate me?
No. It reserves your first access and founders pricing. Enrollment is a separate, deliberate yes.
Will we build a budget or financial plan?
No, and that is by design. This is the inner work only. If a financial plan is what you need most right now, The Expansion Map or Wealth Begins Within will fit you better.
How big is the group?
Small enough that you will speak, be known, and be missed if you are quiet. Exact size will be shared at enrollment.
What if I cannot make every live session?
The form asks about your schedule so cohorts are set at humane times. Life happens, but this program works best live, so plan for the eight weeks. Session recordings will be made available.
ABOUT YOUR COACH
This is a Jenny Whichello is a money coach and former startup CFO who spent thirteen years mastering the outer game of money before discovering the inner game was running the show. She's become known for blending real financial planning with the mindset, identity, and nervous system work the financial industry skips, because she's lived both sides of it: the credentials and the scarcity, the seven-figure net worth and the inner work it took to actually feel wealthy. She believes wealth begins within, and that every woman deserves a financial life that feels as good as it looks on paper.
TESTIMONIALS
SOME KIND WORDS FROM AMAZING CLIENTS
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Sophia
Creative Director
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Mia
Project Manager
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Ava
Operations Coordinator
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YOUR NAME BELONGS ON THE LIST ↓
ARE YOU DONE DOING MONEY ALONE?
the circle forms soon
